Around the time Peyton Manning was deciding which team he would play for in the future, Sam Sherman had the idea for Broker Genius years ago. His instincts told Sherman that Manning would play for the Broncos. In an effort to get ahead of the anticipated demand, he made some calls to find out what ticket inventory he could purchase. However, the only remaining tickets were expensive premium club seats.
After giving it a lot of thinking, Sherman maxed out his credit cards by purchasing those Broncos club seats after learning that Manning’s transfer to the Broncos was all but finalized. Sherman later sold them at a steep price, so looking back, it was definitely the best decision he could’ve possibly made.
Peyton Manning was, without a doubt, the most important free-agent acquisition in team history, and, being one of the top 10 best Denver Broncos quarterbacks in history, his impact on Denver continues to this day, more information: https://clutchbuzz.clutchbet.com/nfl/best-denver-broncos-quarterbacks-in-history/.
Since the advent of modern free agency in 1993, we’re delving deeply into the tales behind some of the greatest free-agent signings in franchise history of the Broker Genius: how Peyton Manning’s signing with The Broncos launched a successful company. From the first Super Bowl team the Broncos built in 1997 to the most recent one in 2015, free agency has been a crucial component of that process.
Peyton’s decision to join the Denver Broncos
It is true that often many bizarre things occur in the NFL. But Peyton Manning replacing Tim Tebow is still one of the biggest ones. It was pretty much like going from a used Corolla to a brand-new Lamborghini.
That’s why they didn’t hesitate to offer him a five-year, $96 million deal.
Before that, Manning was the Indianapolis Colts’ franchise player, even leading them to one Super Bowl win and eight divisional titles. But after being sidelined with a neck injury for a full season, Manning and the team went in opposite directions in free agency.
And just as Manning recalled it in an interview with The Athletic, the madness started right away.
The Broncos were quite aggressive in their pursuit of Manning, and it took them less than a week to get him on board.
Was it the right decision?
Peyton Manning’s arrival changed everything for the Broncos.
Fast forward to today, and many people state that Manning’s decision indirectly affected the Broncos’ future.
The Broncos had their most prosperous run in the four seasons that followed.
Manning turned back the clock with one of his best seasons to date, throwing for 4,659 yards and 37 touchdowns while completing almost 69% of his passes. He showed no signs of rust after one year away with that injury, and he got even better as the years went by.
The legendary quarterback aged like a fine wine, winning his fifth career MVP in his third season at Mile High after throwing for an NFL-record 5,477 yards to go along with 55 touchdowns.
He ended up winning another Super Bowl and cemented himself as a legend for two different franchises before being inducted into the Hall of Fame.
Broker Genius
Broker Genius is a technology platform for pricing automation that enables ticket brokers to automatically adjust ticket prices based on current market conditions.
It was founded in 2013 by Sam Sherman who saw an opportunity to develop an automated ticket pricing tool after noticing inefficiencies with ticket pricing during the Manning scenario and afterward.
Back in 2013, one of the challenges Sherman admitted his company faced was entering an incredibly competitive secondary ticket market. Before Broker Genius started playing a crucial role in brokers’ operations, it was a protracted uphill battle. Besides, many brokers were concerned that it would bring about a market crash.
The marketplaces they used to power the technology were not granting API access, in addition to their initial concerns. That required scraping, which in the beginning led to frequent product shutdowns.
In 2022, Broker Genius released a new identity: Automatiq, as the following significant accomplishment after its merger with Seat Scouts in 2020.
“Unifying our brands under the Automatiq umbrella will help clarify to the industry that we are one company with two best-in-class product offerings – Uptick and Sync. This milestone represents our continued focus on leading the ticket resale industry in automation by continuing to innovate and invest in our products and services to give our customers the competitive advantage they need to win in the market”, declared Sam Sherman during the Automatiq Press Release.
Today, Broker Genius has expanded from 3 employees in Far Rockaway, New York, to over 60 employees globally. With an emphasis on yield management and cutting-edge intelligence, the company aims to fully automate the ticket lifecycle.